Any idea what this number represents??
As I write this blog, this is the number of people sharing what they are doing right now, with the world! This is the power of Twitter – right here, right now!
Dubbed NOWISM, this mega trend has a huge impact on everything from customer relationship management to product innovation and marketing campaigns.
What this means for marketers? Transparency and increased consumer involvement. Real time consumers no longer provide you with the option to influence them with your version of the product. Consumers are more interested in real time reviews and what other like-minded customers and potential buyers think about the brand.
Riding on these principles, companies like Wendy’s launched its own real time ad, developed using an automated tool that works with Twitter's API to retrieve tweets about them containing a variety of keywords. This leads to increased transparency and user involvement and also portrays Wendy’s confidence in their own brand – which is more appreciated by the modern consumer. Even though these ads do not necessarily always talk about Wendy’s products, they reflect on what their target is interested in and hence also provides them with a gold mine of information about their target consumer.
For all organizations thinking – what if they say something mean about my brand? Guess what? They are going to do it whether you are listening or not! Wouldn’t you like to have a chance to have a voice?
is it something you coined ?
ReplyDeletepretty neat article !!